Altra Rental

Altra Rental, an equipment rental leader, wanted to take their business online and they needed the right e-commerce partner to make it happen.

With WebSell’s integration with Windward System Five, Altra Rental took their business online and saw positive growth

Altra Rental is an equipment rental outfit located in Ontario, NY. They are known for their outstanding customer service and industry experience. They needed an online destination that could serve their customers as well as they do in their brick-and-mortar location. With WebSell’s recent software partnership with Windward System recently announced, Altra Rental decided to come on board.

The story

A trusted rental business embracing innovation

Altra Rental, a leader in the rental equipment industry, has been serving its customers with high-quality tools and exceptional service for years. Known for its dedication to meeting customer needs, the company recognized the importance of offering a seamless online shopping experience for customers.

In its pursuit of operational efficiency and an improved online presence, Altra Rental decided to integrate the WebSell e-commerce platform with its existing ERP, Windward System Five. This move marked the company’s first step into the world of online sales and e-commerce integration.

The challenge

Streamlining data management for a seamless experience

For Altra Rental, keeping inventory, pricing, and product details synchronized between its ERP and website was a priority. Manual data entry for updates was not only time-consuming but also prone to errors that could affect customer experience.

Furthermore, as this was their first venture into e-commerce, Altra Rental needed a solution that could reliably reflect updates made in Windward System Five on their website, ensuring accuracy and reducing operational bottlenecks.

We needed one spot for simple data entry and changes. Keeping an ERP and a website in sync without integration would have been impossible.

Jim Pedulla, President at Altra Rental

The solution

Harnessing the power of WebSell for seamless integration

To achieve its goals, Altra Rental leveraged WebSell’s integration with Windward System Five. This integration allowed the business to streamline data management, reduce manual tasks, and provide real-time updates on the website within 15 minutes of changes being made in Windward.

The key features of the integration included:

• Instant updates from ERP to website: Product, pricing, and stock data were synchronized between the ERP and e-commerce platform, eliminating manual updates.
• Ease of collaboration: While initial challenges required persistence, WebSell’s dedicated team, guided by Mike Rosa, provided guidance and built trust throughout the process.
• Improved search functionality: With WebSell’s recent enhancements to search capabilities, Altra Rental’s customers could now navigate the site with ease.

WebSell works well and makes our lives easier. We trust Mike Rosa, who values our business and is dedicated to our success.

Jim Pedulla, President at Altra Rental

The results

Improved efficiency, enhanced customer experience, and a new e-commerce frontier

Altra Rental has seen significant operational benefits since adopting WebSell’s integrated solution.

Key outcomes include:

• Improved operational efficiency: Changes made in Windward System Five are now reflected seamlessly on the website, saving time and ensuring data accuracy.
• Positive customer feedback: As Altra Rental’s first fully functional e-commerce website, the platform has been well-received by customers. They appreciate the improved shopping experience and product accessibility.
• Continuous improvement: The company has embraced a culture of iterative improvement, constantly refining the website to better serve customers.

Altra Rental now processes orders online with confidence, knowing their e-commerce platform reflects the latest updates from their ERP system.

The learnings and future

Best practices for e-commerce success

From Altra Rental’s journey, businesses looking to integrate WebSell with their ERP systems can learn the following:

1. Choose the right partners: Collaboration with dedicated support, like WebSell’s team, can make a big difference.
2. Plan for challenges: Integration projects can be complex. Persevere through the initial hurdles to unlock the full potential of the system.
3. Commit to continuous improvement: A successful e-commerce platform evolves with customer needs.

Altra Rental’s partnership with WebSell has enabled it to establish a robust online presence, setting the stage for future growth. While challenges remain, the company is optimistic about enhancing its e-commerce capabilities with WebSell’s continuous support and updates.

We are excited about the future. WebSell has been a reliable partner, and their recent improvements, like the new search function, show they’re invested in making our business successful.

Jim Pedulla, President at Altra Rental

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