Craft Beer Cellar surprises and delights loyal customers with unified commerce
Craft Beer Cellar is a multi-store craft beer retailer that took the time to choose the correct partner to integrate their Cash Register Express system with their e-commerce site. Craft Beer Cellar looked to WebSell, the original creator of the integrated e-commerce solution for CRE, to scale their online sales to new heights.
+100%
Customer Satisfaction
+20%
Site Visits
+41.68%
Orders
Multi-store craft beer experts
From bottle shops to tap rooms, Craft Beer Cellar have focused on becoming one of the leaders of craft beer retail in the United States. A nationwide craft beer seller with franchises across the country, Craft Beer Cellar place a big emphasis on letting its customers discover their products through an online catalog across a number of different locations.
With exploration and discovery being two major driving factors in the craft beer revolution, Craft Beer Cellar wanted a solution which could both champion the products, and ensure data was synchronized across all sales touchpoints. As a franchise, CBC has multiple locations across the country that all need to draw from a central database.
A responsive store, with up-to-date stock data was crucial to their marketing and sales efforts, as when a new product launches there is a high level of demand among their customer base.
Another challenge for WebSell was to synchronize POS systems from franchises across a number of locations to each online store for that specific region.
Craft Beer Cellar were searching for the best integration partner for pcAmerica’s Cash Register Express. That’s when they found WebSell.
A common trope of this industry is FOMO; fear of missing out. When an exciting, highly-demanded product arrives, our customers can order it while sitting at their desk, rather than frantically rushing over after work.
Patrick Howe, Manager at Craft Beer Cellar
Crafting success
Craft Beer Cellar needed an integration with its Cash Register Express POS which could track sales from each store location back to site, so customers were always aware of what was in stock and where.
WebSell’s integration with CRE was exactly what they needed. WebSell jointly developed the e-commerce integration for CRE with pcAmerica 10 years ago, and have remained the only truly integrated solution on the market.
Today, WebSell supports more CRE retailers than any other platform and has become the leading platform for CRE retailers that want the deepest and smoothest connection between brick-and-mortar and webstore.
Working closely together, WebSell’s implementation and development team made sure the CRE integration responded to every challenge that Craft Beer Cellar currently faced.
From the initial implementation and guided set up through to their first online order, WebSell ensured that Craft Beer Cellar could operate as an omnichannel retailer when the new online store was launched.
What was great about the startup process is that they really took the time to understand everything that we needed, and helped us predict and intercept any potential bottlenecks or challenges.
Patrick Howe, Manager at Craft Beer Cellar
Craft Beer Cellar took the time to find the right partner in WebSell as Suzanne Schallow pointed out in our recent video case study.
They didn’t want an immediate solution, but a long-time partner who could understand their business and learn how they wanted to grow. Replicating the in-store experience on their website is exactly what CBC wanted to achieve, and this is what WebSell delivered.
Craft Beer Cellar took the time to find the right partner in WebSell as Suzanne Schallow pointed out in our recent video case study.
They didn’t want an immediate solution, but a long-time partner who could understand their business and learn how they wanted to grow. Replicating the in-store experience on their website is exactly what CBC wanted to achieve, and this is what WebSell delivered.
CBC needed a truly integrated solution which also took into account their distinct branding and highlighted this on their e-commerce sites. WebSell’s design team was up to the task.
The visual element plays a crucial part in the success of any craft beer. Can and bottle design is eye-catching and distinct. Craft Beer Cellar’s website needed to have a similar look and feel to its products in-store. the end product was a responsive and easy-to-use site that gives you the same experience no matter what device customers are shopping from.
Happy hour
With WebSell’s seamless and guided integration to their POS, Craft Beer Cellar were able to boost measurable metrics like site orders and visits, while also improving customer satisfaction and brand loyalty.
Across the business, Craft Beer Cellar saw orders go up by 41% when they added e-commerce functionality with WebSell. Now, e-commerce has become a vital part of the business that they simply couldn’t do without.
Working with WebSell, they were also able to increase site visits by 20% due to meaningful SEO activities and proper product categorization.
What we wanted was an e-commerce platform that could as closely as possible represent the in-store experience. E-commerce is just not a thing we would survive without today. Customers can basically have the same experience that they have in the stores.
Suzanne Schallow, Co-Founder at Craft Beer Cellar
Conclusion
By choosing WebSell to integrate its POS system and online store, Craft Beer Cellar removed the need for manual data entry so sales staff were freed up to add value in other areas essential to the craft beer experience.
WebSell’s hassle-free integration with Cash Register Express ensure that the platform handled the labor-intensive sales data synchronization between POS and online store.
While many of our orders are from customers just looking to save time, ordering what they would have bought physically, they are much more likely to spring for that extra special bottle or six-pack when they don’t have to carry it around the store.
It has also had the added benefit of reducing wait times at peak hours, as some of those customers will wait until slower times to come in, and even those picking up online orders during a busy time are in & out very quickly. This allows our sales people the time needed to really focus on providing great hospitality to our walk-in customers.
Patrick Howe, Manager at Craft Beer Cellar
Results
- Customer satisfaction increased by 100%
- Site visits increased by 20%
- Store orders increased by 42%
Get online success
WebSell is the complete e-commerce solution for your business. Request a free demo to see our platform in action.