Veritas

Ireland’s leading religious book merchant boosted traffic and online sales. They achieved this by integrating their Microsoft Dynamics 365 Business Central ERP with WebSell’s e-commerce platform.

With WebSell’s smooth integration with Microsoft Dynamics 365 Business Central, Veritas were quickly able to improve e-commerce metrics across the board

Veritas is a religious retailer with stores located across the island of Ireland. They needed to connect all of its brick-and-mortar stores to one ERP system that communicated directly with their online store. WebSell’s integration to Microsoft Dynamics 365 Business Central was exactly what they were looking for.

The story

Leading religious publisher and retailer

Veritas is Ireland’s largest publisher and retailer of religious books, with a history dating back to 1899. Over the years, the business has grown to operate multiple retail stores across the country, along with an online store that serves both retail and trade customers. As Ireland’s leading provider of religious publications, Veritas continues to be the go-to source for religious materials, catering to over 78% of the country’s Catholic population.

To keep up with the evolving technology landscape and the demands of their customer base, Veritas sought to upgrade their e-commerce platform and ensure all their business data—across physical stores and their online operations—remained seamlessly integrated.

WebSell connects directly to a number of POS and ERP systems, meaning businesses can scale from single store outfits to multi-store operations. Veritas wanted their powerful new ERP system to be the backbone of their online operations and experience true e-commerce integration.

The challenge

Finding the right e-commerce partner

Veritas faced several challenges when upgrading their e-commerce and backend systems:

• Their existing e-commerce platform, Magento, was outdated and not optimized for modern mobile usage or customer experience.
• The company required a solution that could synchronize data across their multiple retail locations and their warehouse and distribution centers.
• Veritas needed to enable seamless online access for both retail and trade customers while ensuring that customer data, inventory, and sales information were not lost in the transition.
• They required a platform that could integrate with third-party providers like Amazon and eBay.

Veritas sought a new, mobile-friendly e-commerce platform that would integrate directly with their new ERP system, Microsoft Dynamics 365 Business Central, to manage their multi-store operations efficiently.

Our website hadn’t been updated since 2011 and was not suitable for changing technology or keeping up with our competitors. It served the purposes of simply an online portal for retail but was not suitable to our growing audience.

James Murphy, E-commerce Manager at Veritas

The solution

Switching over and scaling up

Veritas chose WebSell to overhaul their e-commerce platform and integrate it with Microsoft Dynamics 365 Business Central, which would serve as the backbone of their operations. WebSell worked closely with the Veritas team to ensure a seamless transition from Magento to their new platform, enabling full synchronization between their ERP system, inventory management, and online sales.

Key elements of the solution included:

• A fully responsive, mobile-friendly website designed to cater to both retail and trade customers.
• Seamless integration with Microsoft Dynamics 365 Business Central to ensure no sales data, inventory information, or customer details were lost during the migration.
• Integration with third-party providers like Amazon and eBay to expand Veritas’ sales channels.

The project required WebSell’s teams in development, design, and implementation to work in close collaboration to meet tight deadlines and deliver a solution that met Veritas’ unique needs.

We met with a number of e-commerce providers, but found WebSell to have been closest to meeting our requirements as they had worked with Dynamics 365 Business Central in the past.

James Murphy, E-commerce Manager at Veritas

The results

Online and offline success

The results of the integration were impressive:

• Online traffic increased by 24%, with the new mobile-friendly design attracting more visitors.
• Transactions increased by 45%, as the improved shopping experience and seamless integration with Business Central made it easier for customers to complete purchases.
• Revenue increased by 50%, with the enhanced e-commerce platform and integration driving significant improvements in the bottom line.
• Veritas developed a long-lasting partnership with WebSell, having successfully transitioned to a robust, scalable system that supports their future growth.

We found WebSell great to work with. As with any large project, there were always issues and bugs but found WebSell were quick at resolving any issues. We found them patient and offered great solutions within a complicated brief and a tight budget. Design and implementation were seamless despite having to launch earlier than scheduled due to issues with our old system. We were guided into the new system every step of the way which made the learning curve in using WebSell much smoother.

James Murphy, E-commerce Manager at Veritas

The learnings

Several key takeaways emerged from the Veritas project:

• Seamless ERP integration is essential: The integration between WebSell and Microsoft Dynamics 365 Business Central ensured no data was lost, and it allowed Veritas to unify their in-store and online operations.
• Mobile-friendly design drives traffic: Upgrading to a modern, responsive design was crucial to attracting more traffic and providing a better shopping experience.
• Collaboration and flexibility are key: Working closely with WebSell allowed Veritas to meet their goals on a tight timeline, and WebSell’s flexibility in addressing challenges helped ensure the project’s success.
• E-commerce can transform business performance: With the right platform and integration, Veritas was able to boost transactions and revenue significantly, highlighting the importance of e-commerce in their growth strategy.

Veritas continues to thrive with their unified e-commerce and ERP system, and their partnership with WebSell remains strong as they look toward future innovations in retail.

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