The ecommerce platform purpose built for Microsoft Dynamics 365 Business Central
Turn your Business Central ERP into the engine behind your online store. Real-time product, pricing, inventory, and order sync; for B2B, B2C, or both.
Most ecommerce platforms treat your ERP as an afterthought. WebSell doesn’t.
Businesses running Dynamics 365 Business Central have already invested in a powerful system to manage their products, pricing, customers, and operations. The problem is that most ecommerce platforms require you to duplicate all of that data, maintaining two systems, manually syncing changes, and accepting that errors are inevitable.
WebSell is built the other way around. Your Business Central instance is the single source of truth. Everything on your webstore, products, pricing, stock levels, customer accounts, and orders, flows directly from your ERP. When something changes in Business Central, it updates online automatically. When a customer orders online, it goes straight back into Business Central.
One system. No duplication. No manual work.
Real-Time
Data Sync
Products, pricing, inventory, and customer data sync automatically between Business Central and your webstore. No scheduled imports, no manual exports, no lag.
- Products and variants synced from Business Central item cards
- Customer-specific pricing and discount groups honoured online
- Inventory levels updated in real time across all channels
- Web orders created directly in Business Central on placement
Full B2B Commerce
Support
Business Central customers are often running complex B2B operations. WebSell supports the full range of B2B requirements out of the box — driven by the rules already defined in your ERP.
- Company accounts with multiple users and roles
- Account balance visibility and credit limit management
- Invoice access and account-based payment methods
- Quick order and bulk ordering tools for trade buyers
Webstore Management
Without Developers
Your team manages the day-to-day operation of your store through the WebSell WebStore Manager — updating content, running promotions, and managing products without needing to touch Business Central or write a line of code.
- Update product content and site pages without developer support
- Create and manage promotions, promo codes, and gift cards
- Run separate B2B and B2C storefronts from one back office
- Full staging environment for testing before changes go live
Explore Features
Explore the full scope of the WebSell and Dynamics 365 Business Central integration, from core data sync to B2B commerce, product management, payments, and marketing.
Core Integration
Two-way sync with Dynamics 365
Web order management
Web order
editing
Product Attribute Manager (PAM)
Advanced analytics & reporting
PCI-DSS level 1 compliance
99.99% average uptime
B2B Commerce
Customer-specific pricing & discounts
Account balance payments
Payment method control
Company accounts & roles
Quick & bulk ordering
Multiple storefronts
Product Management
Item attributes sync
Item matrix support
Units of measure
Item substitutions
Custom catalogs
Product customization
Payments & Shipping
Flexible checkout
Payment gateways
Freight, flat rate, & LTL shipping
Real-time tax sync
Subscription orders
Invoices (web & download)
Marketing & Growth
Built-in analytics
SEO-optimized webstores
PPC & paid search management
Email & content marketing
Marketplace integrations (Amazon, Meta, etc.)
Coming Soon
Advanced pricing rules for promotions and bundles
Currency conversion and multi-currency storefronts
Replenishment program support (subscribe & save)
AI-powered product recommendations
Buy Box tracking and seller performance tools for Amazon
Product-level pricing overrides
Customer-specific pricing groups
Line-level discount support
Discount groups synchronization
Full support for BC Price Lists
Multi-location inventory visibility
Advanced units of measure
Shipment & fulfilment synchronization
Split payments
Delayed payment capture
Multi-address account support
Improved VAT handling
Enhanced sync reliability
Automated BC synchronisation
Next-generation API architecture
Plans built around where your business is today.
Pay monthly or annually:
Starter
For businesses new to ecommerce or moving from a POS system to Business Central for the first time.
Includes product catalogue, order capture, payments, and fulfilment basics; everything you need to get online and start selling.
Growth
For businesses surpassing $1M in annual online sales, ready to expand with more advanced B2B capabilities.
Built for established Business Central users who need customer-specific pricing, bulk ordering tools, and accurate shipping calculation for growing trade accounts.
Enterprise
For high-volume businesses generating $5M+ in annual sales who need the full depth of the Business Central integration.
Full access to WebSell’s platform capabilities and custom development resources. Built for complex operations that need a robust, scalable ecommerce solution.
Custom
For businesses with requirements that go beyond our standard packages.
Whether you’re running a complex B2B operation, serving multiple markets, or need bespoke development work, we’ll build a solution around your specific needs.
Businesses running on Business Central,
and selling more because of it.
Ready to tour our software?
Discover the plan that best fits your business needs. When you request a demo, a WebSell e-commerce expert will connect with you to discuss:
- Your e-commerce goals, challenges, and growth plans
- How WebSell integrates with Microsoft Dynamics 365 Business
Central - The right plan and pricing tailored to your business and ERP setup
Don’t believe us? Listen to our customers.
We needed a system that let us work fast and confidently online without having to second-guess what’s syncing and what isn’t. We will continue to see incredible online growth. WebSell can help us take over the world of watersports. We needed one spot for simple data entry and changes. Keeping an ERP and a website in sync without integration would have been impossible. WebSell has made getting online sales much simpler. We deal with large quantities and many different customers, so the integration was a real game-changer. It just works and we enjoy working with WebSell. The most helpful thing about WebSell is that it was already integrated with our existing point of sale system. The web orders come into our POS and all inventory is controlled in the POS. It’s great! We couldn’t work out the right way to go until we found the guys at WebSell, who have been brilliant. In the last year the site has been a godsend with everything that’s happened. The new design solves the issues we were having! We have had many compliments from customers and continue to see the benefits of everything that we implemented. The results speak for themselves. Our SEM campaigns are essential to our business now. It brings traffic and sales to our online store every day. I would recommend working with WebSell’s extended services team to anyone in retail. Their integration with Retail Management Hero cuts everyday maintenance by 70%. It allows our staff to focus on other areas. Our e-commerce just works without having to constantly maintain it. 
Partners
WebSell partners with leading Dynamics 365 Business Central implementers to deliver fully integrated e‑commerce solutions for B2B and B2C businesses.
Frequently Asked Questions
1. What is WebSell’s integration with Microsoft Dynamics 365 Business Central?
WebSell’s integration connects your Dynamics 365 Business Central ERP system with our powerful e-commerce platform. It synchronizes your inventory, orders, customer data, and pricing in real time—making it easier to manage both online and in-store operations from a single source of truth.
2. What type of businesses is this integration best suited for?
Our integration is ideal for both B2B and B2C businesses looking to unify their digital and physical sales channels. Whether you’re a retailer, wholesaler, or hybrid, WebSell helps you streamline processes and scale efficiently.
3. Do I need any technical expertise to set up the integration?
No. WebSell handles the implementation and setup process for you. Our team works closely with your business to ensure a smooth and efficient deployment, with minimal disruption to your operations.
4. What kind of data can I sync between Dynamics 365 and WebSell?
You can sync product data, inventory levels, pricing (including customer-specific pricing), customer details, and order information. This ensures that your webstore always reflects accurate, up-to-date data from your ERP system.
5. How does web order processing work?
Web orders placed on your online store are automatically downloaded into your Dynamics 365 Business Central system, just like in-store transactions. This eliminates manual entry and enables faster, error-free fulfillment.
6. Can I manage multiple stores with this integration?
Yes. WebSell supports multi-store functionality, allowing you to manage separate B2B and B2C storefronts, each with its own branding and product assortment—all connected to one centralized ERP.
7. Does WebSell support global e-commerce?
Absolutely. With features like flexible tax settings, currency support, and localized experiences, WebSell enables you to sell internationally and scale your business globally.
8. How does WebSell ensure real-time data updates?
Our integration is built for speed and accuracy. Product updates, pricing changes, and inventory levels sync in near real-time between Dynamics 365 Business Central and your webstore, so your customers always see the most accurate information.
9. Can I customize how my online store looks and functions?
Yes. WebSell offers custom webstore design and development services to match your brand and deliver a tailored shopping experience. You can also manage content and settings via the WebStore Manager (WSM).
10. What support and services are available after setup?
We provide ongoing support, success services, and optional digital marketing solutions—including paid search and email marketing—to help you maximize your online growth post-launch.