When you’re trusted with managing over $1 million in advertising spend for e-commerce retailers, the stakes are high. Every dollar needs to work harder, smarter, and more efficiently. At WebSell, we’ve helped our customers achieve an average Return on Ad Spend (ROAS) of 1200% so far in 2025. That means for every $1 spent, our clients are seeing $12 in return.
So how do we do it?
Here are the biggest takeaways from running high-performing campaigns across Google, Microsoft Advertising (Bing), and Meta (Facebook & Instagram):
1. Campaign Structure is Everything
Too many e-commerce advertisers run messy, overstuffed campaigns. We always start with a clean, segmented account structure. Shopping, Search, Retargeting, and Brand campaigns are separated. Product categories are clearly divided. Keywords are tightly themed. This structure allows better budget control and faster optimization.
2. Use Smart Bidding, But Don’t Set and Forget
Yes, AI-driven bidding strategies like Target ROAS and Maximize Conversions are powerful—but they need guidance. We constantly review performance and feed the algorithm the right signals: high-margin products, inventory availability, and seasonal trends.
3. Creative Matters More Than Ever
In social campaigns especially, your creative is your hook. We A/B test everything: imagery, headlines, CTAs, and formats. The same applies to ad copy in search—a compelling headline can make or break performance.
4. Feed Quality Impacts Everything
Your product feed is the foundation of Shopping campaigns. Missing data, poor images, or incorrect GTINs can kill performance. We work closely with our retailers to ensure feeds are optimized, updated, and enriched with product attributes.
5. Don’t Ignore the Landing/Product Page
Clicks are only half the battle. Is your site mobile-friendly? Is the product in stock? Are shipping costs clear? Ads will never perform well if your site doesn’t convert. That’s why WebSell ensures that your webstore experience is aligned with your ad strategy.
Ready to Grow?
If you’re planning to run paid search or social campaigns for the holidays, now’s the time to start. Building a high-ROAS campaign doesn’t happen overnight. Our team handles strategy, setup, and optimization—so you can focus on fulfilling orders, not managing ads.
Book a free consultation today and let’s talk about making your ad spend work harder.
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