WebSell is delighted to announce a new strategic partnership with ODBC (Onward Dynamics Business Central), strengthening our ability to deliver fully integrated e-commerce solutions for Microsoft Dynamics 365 Business Central customers across Europe.
This partnership brings together two complementary offerings. WebSell provides a purpose-built e-commerce platform designed specifically for Dynamics 365 Business Central, while ODBC delivers deep ERP expertise, AI-driven process automation, and hands-on implementation services across the Microsoft ecosystem.
Together, we are helping businesses connect ERP, e-commerce, and AI into a single, scalable commerce foundation.
A shared focus on Business Central and AI-driven growth
ODBC is a team of experienced consultants and engineers specialising in Dynamics 365 Business Central and NAV implementations, AI integration, and Microsoft-based business solutions. Their mission is to help organisations operate more effectively by combining Business Central with carefully selected AI tools to automate processes, improve decision-making, and increase profitability.
This aligns closely with WebSell’s approach to e-commerce. Our platform turns Dynamics 365 Business Central into the single source of truth for online sales, ensuring real-time synchronisation of products, pricing, inventory, customers, and orders across B2B and B2C channels.
By partnering with ODBC, we can support more European businesses looking to modernise their ERP-driven commerce strategies, whether they are launching e-commerce for the first time or upgrading an existing online presence.
What this partnership means for customers
For customers working with ODBC, the partnership means direct access to WebSell’s fully integrated e-commerce solution for Microsoft Dynamics 365 Business Central, without the need for middleware or complex workarounds.
For WebSell customers, it means working with a trusted Business Central partner who brings strong implementation, localisation, and AI expertise to support long-term growth.
Key benefits include:
- A single ERP and e-commerce data source powered by Business Central
- Faster, more reliable implementations through close partner collaboration
- AI-enabled insights and automation layered on top of core ERP and commerce workflows
- Scalable B2B and B2C e-commerce built specifically for Dynamics 365 Business Central
👉 Learn more about WebSell’s 365 Business Central integration.
A word from WebSell
Maciej Torbus, General Manager at WebSell, commented:
“We’re excited to partner with ODBC as we continue to expand our Business Central ecosystem across Europe. ODBC’s expertise in Dynamics 365 Business Central and AI-driven transformation makes them an ideal partner for WebSell. Together, we can help more businesses unlock the full potential of ERP-driven e-commerce and build a future-ready commerce platform.”
Building a stronger partner ecosystem
This partnership is part of WebSell’s ongoing investment in a strong, collaborative partner network. We work closely with Dynamics 365 Business Central partners to ensure e-commerce is delivered as a native extension of ERP, not an afterthought.
If you’re a Dynamics 365 Business Central partner and would like to explore partnering with WebSell, you can learn more and request a conversation here.
To learn more about ODBC and their work with Business Central and AI, visit their website.
We look forward to working closely with ODBC and helping more European businesses grow through integrated e-commerce, ERP, and AI.
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