Marketing

Originally published August 2020. Updated January 2023. Google’s algorithm is always evolving. But if there’s one trend we’ve seen despite every update, it’s that Google prefers longer-form content.

Branding is one of the most important aspects of any ecommerce business. Your brand is central to how customers interact with your business. It helps to differentiate your business from your competitors and creates a strong emotional connection with your customers.

Email. Certainly not the most exciting form of marketing. But did you know that it’s still the best method of direct response marketing there is? Customers on your mailing list want and expect to hear from you. That’s what they signed up for after all.

COVID-19 owned the global narrative in 2020 and 2021 and changed the online retail industry forever. That meant getting your message out there and noticed was difficult for many businesses during the pandemic. The war in Ukraine suggests global crises will continue to be a part of our lives.

If you’re selling products online, whether you’re B2C or B2B, then your business must have something unique to offer. Some have identified what this unique element is, but many more haven’t.

Retail sales in the United States jumped positively during the 2021 holiday season, with sales growing by 16.1%, the fastest growth rate in more than 20 years.

Ecommerce is about more than just selling products. It’s also about building strong relationships with your customers. Without a good relationship, customers won’t trust your business enough to buy from you.

Consumer behavior is always evolving. With the rise of a new generation of shoppers, more customers choose to shop with brands they trust. How your business promotes this trust is key to winning new customers.

Did your business pivot during the pandemic? Almost certainly. Well, so did your customers. When our whole way of life was interrupted by the coronavirus crisis, we adapted in order to survive.

Getting traffic to your website is somewhat straightforward, and can be increased with good SEO. But getting website visitors to take action and purchase on your site is the hard part.

Good product photography can be the difference getting a visitor to your site and getting a paying customer. Your product photos have a significant impact on converting traffic to sales.

Every online business wants more traffic and sales. To do this you need to market your business on as many channels (website, social media, email, etc.) as you can. However, it can often be challenging to decide what marketing tactics to focus on.