Marketing

Making a successful ecommerce business costs money, but did you know that there are literally hundreds of free tools out there that can help you run your business more efficiently?

Email is one of the most effective marketing channels for retailers that want to increase sales. For a relatively low investment of both time and money, the ROI (Return On Investment) from emailing customers directly is clear to see.

Instagram is no longer just a social channel for personal use, it’s now a legitimate marketing and shopping tool that you need to have in your ecommerce strategy. Why? 1.

If you’re using Instagram for your store, you need to get an Instagram business account. A business account does more than a standard profile such as giving you extra analytics, insights, and advertising options. 44% of people use Instagram to shop weekly.

The Covid-19 crisis and the resulting lockdowns caused brick and mortar stores to rethink how they did business. Customers flocked to ecommerce as stores shuttered across the globe.