For many retailers, sales aren’t spread evenly throughout the year. Seasonal businesses, like Shuswap Ski & Board, Canada’s #1 watersports pro shop, make the majority of their revenue in just a few months.
Average Order Value (AOV) is the average amount spent by customers on each online purchase made on your webstore. The value of the average basket is usually calculated using this formula: Total revenue before taxes and shipping / number of orders placed = average basket value.
Cart abandonment is a common problem faced by many ecommerce businesses. It refers to the situation where a customer adds items to their online shopping cart but leaves the website without completing the purchase. This can lead to lost sales and revenue for the business.
The Covid-19 crisis and the resulting lockdowns caused brick and mortar stores to rethink how they did business. Customers flocked to ecommerce as stores shuttered across the globe.
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