Shuswap Ski & Board

Shuswap Ski & Board, Canada’s #1 watersports pro shop, needed an e-commerce partner that could keep up with their seasonal sales surge while connecting deeply to their Windward ERP system.

With WebSell’s integration with Windward System Five, Shuswap Ski & Board streamlined operations and scaled their online presence

Shuswap Ski & Board is the premier watersports retailer in Canada with two store locations based in Calgary, Alberta and Sicamous, British Columbia. With over 30 years of experience and a stronghold as Canada’s #1 watersports pro shop, their business operates on a unique cycle – intense summer bursts followed by a slower winter season. They needed an e-commerce platform that could perform at high volume during the busy season and integrate seamlessly with their ERP system, Windward System Five.

With WebSell’s purpose built integration and dedicated marketing services, Shuswap Ski & Board took their online store to the next level… improving ad performance, scaling order volumes, and building a website that reflects the premium nature of their brand.

The story

Shuswap Ski & Board, Canada’s #1 watersports pro shop, has built its reputation over 30 years of expertise and a deep passion for all things watersports. With a highly seasonal business model, they do most of their annual sales during the 4 months of Canadian summer! Their team works around the clock during peak months and powers down during the winter. “We go hard… then we chill,” they say. That balance is key to their long-term success.

In recent years, Shuswap Ski & Board has invested in upgrading their online presence with WebSell, and the results have been noticeable!

WebSell have helped us create a website we are proud of. Everyone at WebSell is knowledgeable about the platform and services.

Andrew Martin, Shuswap Ski & Board

The challenge

As Canada’s leading watersports retailer, Shuswap Ski & Board had built a thriving in-store business. But translating that same brick and mortar customer experience to online presented new challenges. They needed an e-commerce solution that could match the scale and speed of their seasonal sales cycles without doubling their workload.

Before WebSell, managing product information, pricing, and inventory online meant duplicating efforts and risking data inconsistencies. Without a strong ERP integration in place, manual data entry would have made online order fulfilment slow, time consuming, and unsustainable during their peak season.

We needed a system that let us work fast and confidently online without having to second-guess what’s syncing and what isn’t.

Andrew Martin, Shuswap Ski & Board

To succeed in e-commerce, Shuswap needed a platform that could sync with their existing Windward ERP, keep their web content and product data aligned, and remove operational roadblocks… allowing their team to focus on their customers, not the spreadsheets.

The solution

WebSell delivered a fully integrated e-commerce platform designed to work hand-in-hand with Windward System Five. From better storefront web design to advanced ad campaign management, WebSell helped Shuswap Ski & Board launch an online experience that could serve their customers and scale with their business.

Key improvements included:

• A modern, mobile-friendly storefront
• Smarter Google Ads strategy and account management
• Custom solutions like YouTube embeds on product pages
• Improved support response times and ticket resolution

WebSell have been doing great work on the ads account and vastly improved the structure. We are pleased with the website’s performance for sure.

Andrew Martin, Shuswap Ski & Board

The results

Despite a cooler-than-usual summer in western Canada, Shuswap Ski & Board’s online store thrived:

• Online traffic up trended up, even with reduced in-store footfall
• Year-to-date sales holding strong
• Better ad performance through WebSell’s paid search service
• A strong foundation for ongoing online growth

Shuswap Ski & Board noted that they are now better positioned than ever to capitalize on their unique niche in the watersports industry.

The learnings and future

Shuswap Ski & Board’s story shows that seasonal businesses can thrive online with the right integration and supports in place. Their feedback now guides future updates for the WebSell-Windward partnership.

Lessons learned:

• ERP integration can’t be an afterthought… it’s mission-critical
• Marketing performance improves when backed by structure and data
• Retailers need flexibility in how product content is managed and displayed

WebSell has given us great bones for us to build our flesh on.

Andrew Martin, Shuswap Ski & Board

With global interest in watersports growing and Shuswap Ski & Board’s role as a top-tier retailer expanding, their digital presence is more important than ever. From sponsoring the U21 World Waterski Championship to building a webstore that works at scale, Shuswap is ready for what’s next… and they want WebSell by their side.

Be sure to visit their webstore and give them a follow on Instagram and subscribe on YouTube where they post unique content for watersports fans.

We will continue to see incredible online growth. WebSell can help us take over the world of watersports.

Andrew Martin, Shuswap Ski & Board

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