Marketing

In the ever-evolving business landscape, what sets leading companies apart from the rest of the industry? The answer lies in the realm of customer experience, the lasting impact your brand leaves on customers at every touchpoint along their purchase journey.

Online customers need reviews to help them make purchases. They rely on them to help make informed choices about what to buy. Whether it’s using Google to find the best restaurant, Amazon to find the best laptop, or Tripadvisor to find the best places to go on holiday.

You could be forgiven for thinking that most product searches begin on Google, but a recent study shows Amazon as the most popular starting point.

Videos are one of the best ways to prop up your business marketing strategy. With them, you can engage with your audience, make it grow, and motivate your customers to buy your products.

In today’s competitive landscape, businesses must go above and beyond to stand out. To reach your target audience with maximum impact, harnessing the potential of email marketing is key. But here’s the exciting part! This post isn’t just another generic guide.

As an ecommerce business owner, you may wonder why having a blog on your website is important. Blogging for ecommerce has become an essential marketing strategy that can help you establish your brand, drive traffic to your site, and increase sales.

Average Order Value (AOV) is the average amount spent by customers on each online purchase made on your webstore. The value of the average basket is usually calculated using this formula: Total revenue before taxes and shipping / number of orders placed = average basket value.

Are you struggling to grow your business’s Instagram following? With over one billion active users, Instagram is a powerful platform for businesses to connect with potential customers and increase brand visibility.

Cart abandonment is a common problem faced by many ecommerce businesses. It refers to the situation where a customer adds items to their online shopping cart but leaves the website without completing the purchase. This can lead to lost sales and revenue for the business.

Getting your website up and running is one thing, but no one will buy from your site unless you market it to potential customers. A big hurdle for many is that most small and independent retailers can’t afford to hire marketing professionals. That’s where your suite of marketing tools comes in.

Originally published September 2020. Updated February 2023. Product packaging is the final touchpoint with your customer. It’s your last line of marketing, and nailing it often means returning customers. Your packaging contributes to the success of your business more than you might think.

Originally published August 2020. Updated January 2023. Social media can play an important role in your business’ success as it can create a real difference for your brand. Along with email marketing and paid search, social media is a staple of modern digital marketing.