Practical thinking on ERP-integrated ecommerce, B2B selling, platform updates, paid search, and growing your online store. All from the team at WebSell.
Are you struggling to grow your business’s Instagram following? With over one billion active users, Instagram is a powerful platform for businesses to connect with potential customers and increase brand visibility.
Cart abandonment is a common problem faced by many ecommerce businesses. It refers to the situation where a customer adds items to their online shopping cart but leaves the website without completing the purchase. This can lead to lost sales and revenue for the business.
Ecommerce websites have become the preferred mode of shopping for millions of consumers worldwide. However, with the rise of online shopping, it’s important to ensure that everyone, including those with disabilities, can access and use these websites.
Originally published November 2020. Updated February 2023. Getting sales through your website is the first and most important obstacle for any ecommerce business. You need products that appeal to customers and you need to present them to customers in an appealing way.
Getting your website up and running is one thing, but no one will buy from your site unless you market it to potential customers. A big hurdle for many is that most small and independent retailers can’t afford to hire marketing professionals. That’s where your suite of marketing tools comes in.
Originally published October 2020. Updated February 2023. Customers expect their online purchases to arrive at their doorstep as quickly and efficiently as possible. Retailers who can deliver on these expectations are more likely to earn customer loyalty and drive repeat business.
Originally published September 2020. Updated February 2023. Product packaging is the final touchpoint with your customer. It’s your last line of marketing, and nailing it often means returning customers. Your packaging contributes to the success of your business more than you might think.
Originally published August 2020. Updated January 2023. Social media can play an important role in your business’ success as it can create a real difference for your brand. Along with email marketing and paid search, social media is a staple of modern digital marketing.
Originally published August 2020. Updated January 2023. Google’s algorithm is always evolving. But if there’s one trend we’ve seen despite every update, it’s that Google prefers longer-form content.
Branding is one of the most important aspects of any ecommerce business. Your brand is central to how customers interact with your business. It helps to differentiate your business from your competitors and creates a strong emotional connection with your customers.
Email. Certainly not the most exciting form of marketing. But did you know that it’s still the best method of direct response marketing there is? Customers on your mailing list want and expect to hear from you. That’s what they signed up for after all.
COVID-19 owned the global narrative in 2020 and 2021 and changed the online retail industry forever. That meant getting your message out there and noticed was difficult for many businesses during the pandemic. The war in Ukraine suggests global crises will continue to be a part of our lives.
